What new proposals are you putting into place to enhance the experience of visitors?
We aim to provide unique customer experiences in each destination. In our Max Brown Hotels we do this by organising Max Brown Music Nights, where we invite local musicians to play in our hotels. All guests are welcome to join and enjoy live music and drinks.
Tell us that secret place in your destination that you don’t usually see in travel brochures!
If you’re traveling to Ibiza our Sir Joan hotel has a private boat that we love to take guests on to experience hidden coves and swimming spots. Especially since these areas are in remote nature reserves offering pristine views, which we often don’t like to advertise because there’s something very special about keeping it quiet and local.
What local dish or beverage must visitors try before they leave?
In most of our locations, we work with our sister company, The Entourage Group, to bring our guests delicious cuisine. The Butcher has some of the best burgers in town, Izakaya and Momo have the best fusion food, and in Berlin you can enjoy breakfast 24 hours a day at Benedict. Not to mention our new pop-up restaurant, Mr. Porter, in our Sir Joan hotel in Ibiza.
More than ever travellers are looking for authentic experiences. How are you supporting or partnering with local communities?
Our hospitality concepts would be nothing without their vibrant surrounding communities and we seek to support them however we can. We work together with local artists, charities such as our Sir Cares program, and foundations to positively contribute to our surrounding environments and neighbourhoods.
What is unique about your hotel that makes it ‘must-visit’ for travellers?
We create one-of-a-kind hotel experiences for our guests. We take local specialties, surprises and secrets, and amplify it with our own personal take on modern hospitality. Our hotels are located right in the cultural centres of their cities, just steps away from the best museums, shops and parks.
What is the top reason you recommend your destination to travellers?
We are located across ten vibrant European cities. Opening new Hotels in Milan, London and Prague, in the most interesting neighbourhoods. Or visiting our already existing hotels ranging from a stylish hotel in the centre of Barcelona to our Dutch heritage in The Hague, we have it all.
Sircle Collection
Bram van der Hoek
CEO Sircle Collection