Crowd-Pleasing Music Tourism
In the last few years, music tourism has positioned itself as one of the more common motivators, as travellers begin to more readily combine their love of music and culture with exploration and immersion. In fact, in 2023 Amadeus released evidence that music tourism is a key driver in local economies, with major global artists like Taylor Swift and Coldplay causing interest spikes in some destinations by as much as 44%!
Music festivals play a key part in music tourism, offering the perfect excuse for travellers to visit some incredible destinations worldwide for an extended stay. Plus, many of these festivals take place annually, giving travellers ample chance to plan their perfect trip.
So, with big-name artists and festivals drawing incredible crowds, it’s little wonder that music tourism is a trend to watch for 2025 and beyond.